[FEATURE] Liht Organics expands travel retail portfolio with exclusive launches

Digital Liht
[FEATURE] Liht Organics expands travel retail portfolio with exclusive launches

Clean beauty brand Liht Organics is expanding its global travel retail portfolio with a series of travel-exclusive duos and new skincare products designed specifically for consumers on the move.

The launches combine certified organic formulations with compact, travel-friendly formats and form part of the brand’s strategy to grow its presence across airport, inflight and cruise and ferry retail.

L-R: the Berry Delicious Lip Duo brings together two of Liht Organics’ bestselling liquid lipstick shades; Liht Organics Founder Nerissa Polke.

L-R: the Berry Delicious Lip Duo brings together two of Liht Organics’ bestselling liquid lipstick shades; Liht Organics Founder Nerissa Polke.

Leading the line-up is the Berry Delicious Lip Duo, a travel retail exclusive bringing together two of Liht Organics’ bestselling liquid lipstick shades, Berry Yogurt and Berry Brûlée. Designed to fit easily into handbags, carry-on luggage and make-up pouches, the duo features long-lasting colour alongside nourishing ingredients including shea butter, coconut oil and jojoba. The carmine- and fragrance-free formula is made with 90% USDA-certified organic ingredients.

Liht Organics is also preparing to introduce the Dewy Duo exclusively to travel retail. The set pairs its award-winning Pore Perfection Primer with the Youth Elixir Liquid Foundation in travel sizes. Created to provide long-lasting coverage throughout a journey, the products contain up to 90% USDA-certified organic ingredients and offer antioxidant protection, hydration and skincare benefits, targeting travellers looking to refresh their complexion while on the move.

Further expanding the brand’s core range will be the Lash & Brow Elixir, a plant-based serum formulated with 94.5% organic ingredients. The vegan and cruelty-free treatment combines organic oils and botanical extracts to nourish and strengthen lashes and brows and support a fuller-looking appearance, without synthetic peptides or harsh chemicals.

Completing the product pipeline is the Dewy Oasis Mist, a multi-tasking facial mist developed with travel in mind. Suitable for all skin types, it is designed to provide instant hydration and soothe skin exposed to long-haul flights and dry aircraft cabins.

L-R: Liht Organics GTR consultant Richard Thorpe; the Dewy Oasis Mist is a multi-tasking facial mist.

Liht Organics Founder Nerissa Polke said: “Today’s travellers are increasingly looking for products that fit seamlessly into their journey without compromising on quality, performance or sustainability. Our latest launches have been created specifically with travel in mind, combining certified organic ingredients, multifunctional benefits and convenient formats that are perfectly suited to the travel retail environment. We’re excited to continue expanding our travel retail portfolio with products that deliver genuine value for both retailers and consumers.”

According to the brand, the new products respond to growing demand from airport shoppers for clean beauty products combining efficacy, convenience and wellbeing benefits, with the range targeting needs including hydration, long-wearing make-up performance and skincare in portable formats.

The launches will also support Liht Organics’ plans to expand its international travel retail footprint across multiple channels during 2027.

Liht Organics GTR consultant Richard Thorpe of RT Travel Retail Consultancy said: “The launches further reinforce Liht Organics’ ambition to grow its international travel retail footprint through innovative, exclusive products designed specifically for the global traveller. We now have a superb portfolio to offer buyers through all channels: inflight, airport and cruise ship/ferry for 2027.”

READ MORE: Liht Organics expands Americas reach through IBBI partnership

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READ MORE: Liht Organics targets expansion in travel retail; set to exhibit at Singapore show

 

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[Feature - TR Business]

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