Tag Archives: Greenwashing

The Truth About Greenwashing in Cosmetics: How to Spot Empty Claims and Find Truly Environment-Friendly Brands

Greenwashing is a marketing tactic used by some cosmetic brands to deceive consumers into thinking that their products are more environmentally friendly or sustainable than they actually are. Unfortunately, this practice is common in the cosmetics industry, making it difficult for consumers to differentiate between genuinely eco-friendly brands and those that are just making empty […]

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