Our founder, Nerissa Low was interviewed by Gulf Business, where she discussed her experience launching Liht, an organic makeup brand in the UAE, just before the pandemic hit. She delved into Liht’s unique selling point, which is our safe, high-performing alternatives for beauty products, containing up to 90% USDA-certified organic ingredients.
During the interview, she also shared her values on sustainability, highlighting that Liht is a vegan, cruelty-free brand that uses only natural preservatives and offers refillable compact cases. Moreover, about our recently launched region’s first VR-backed makeup podium, allowing customers to try on looks virtually, which we are thrilled to see our customers using.
Be sure to check out her interview in the latest issue of Gulf Business.