5 HARMFUL CHEMICALS IN LIPSTICKS YOU SWALLOW UNKNOWINGLY

Pucker up for the bullet of truth!   Lipstick has a curious history. A bold statement lip is associated with royalty and wealth — often, an unabashed display of brimming confidence and self-worth. At other times, it’s tangled with lust, prostitution, the devil and trickery.In Cleopatra’s time, a combination of natural and organic, yet harmful chemicals were […]

5-MINUTE ROUTINE: DEWY, ORGANIC AND NATURAL BEAUTY

  This month and every month, you dew you.       Dewy, organic and natural beauty is a makeup look that never goes out of style. From honey skin to glass skin, beautifully dewy, organic and natural makeup looks are more than a passing fad in the vibrant world of Korean beauty. However, these skincare and […]

5 SUNSCREEN MYTHS YOU SHOULD STOP BELIEVING RIGHT NOW

Baby, it’s cold outside (but you still need sunscreen)!  I don’t need to wear sun-protecting skincare and makeup products when it’s snowing outside, right? Can I simply wear SPF-infused makeup products, such as my foundation, alone? When it comes to sun protection, it’s time to block out the noise — the questions above highlight some […]

#INGREDIENTSPOTLIHT: WHAT ARE IRON OXIDES?

We’ve ironed it all out for you.    You’ve probably noticed weird numbers like CI 77499, CI 77492 and CI 77491 tacked behind seemingly innocuous chemicals called iron oxides in fully vegan, organic and natural makeup formulations. However, iron oxides are not harmful chemicals that you should fret about! In fact, iron oxides have been […]

3 EASY WAYS TO CELEBRATE EARTH HOUR

Switch off harmful practices to protect our Earth every hour, every day!    Did you know? Earth Hour is happening on Sunday, 30 March 2019! Organised by the World Wildlife Fund (WWF), the Earth Hour initiative began in Sydney in 2007. It encourages homes and businesses to switch off their lights for an hour at […]

DEBUNKING 3 COMMON MYTHS ABOUT MINERAL MAKEUP PRODUCTS

  Don’t believe everything they tell you at the beauty counter. Mineral makeup products come shrouded in mystery and misconceptions, to say the least. Notwithstanding being fully vegan, organic and natural, mineral makeup products still aren’t commonplace in many women’s natural beauty routines. In fact, if you haven’t tried fully vegan, organic and natural mineral makeup […]

IT’S EARTH MONTH! 3 SIMPLE WAYS BEAUTY LOVERS CAN HELP REDUCE PLASTIC POLLUTION

  Think outside of the box. In March, we switched off our lights for an houror more to commemorate Earth Hour. In April, it’s Earth Month — and this year’s theme is “Plastic…More than Pollution!”.  As such, we are dedicating the entire month of April to providing you with high-quality informative content that affirms how we believe fully vegan, […]