As consumers are becoming increasingly conscious about their health and the environment, they are beginning to make better choices when it comes to what they put on their skin. This has sparked a wave of brands in the beauty industry using buzzwords like ‘organic’ and ‘natural’ in their marketing, sometimes interchangeably. However, what really is the difference?
Does organic makeup actually exist? What does this truly mean for the health-conscious buyer?
What Is Organic Makeup?
Authentic organic makeup is makeup that has been formulated with a high content of organic ingredients. These ingredients are derived from nature and are farmed through sustainable methods, without any chemical assistance and minimal human interference. The formulation of authentic organic makeup should also not contain and harmful or synthetic chemicals, to ensure high standards of safety for its user and sustainability for the environment.
What Is The Difference Between ‘Natural’ and ‘Organic’?
We know that both natural and organic makeup are made of naturally derived ingredients such as plants, flowers and minerals. However, the big difference between Natural and Organic makeup is in wherethese ingredients are farmed!
Both Natural and Organic makeup are safer alternatives than their chemical counterparts. However, natural ingredients may be contaminated by chemical fertilizer and pesticides. Our organic makeup takes it one step further and uses ingredients that are farmed in organic farms – these farms are secluded (at least 40km radius) from commercial farms in order to prevent any contamination from chemical or pesticide runoff from neighbouring commercial farms. Organic ingredients also do not contain Genetically Modified Organisms (GMO); instead, nature takes its course in the sowing and harvesting of these ingredients.
When it comes to makeup labels such as natural and organic, there is a big difference.Organic products must contain a minimum of 70% organic ingredients in order to make this claim, while natural ingredients do not have to conform to any strict regulation. Many natural products also contain synthetic chemicals and fragrances.The label “natural makeup” covers a very broad spectrum of makeup products that use ingredients found in nature but are not organic, and does not guarantee the absence of chemical additives.
The Issue of Greenwashing
There are many brands that will cleverly use words like organic, natural, herbal, eco-friendly, and earth-friendly in their brand names, but in reality, they do not use natural or organic ingredients at all.
This practice is known as Greenwashing, and may deceive consumers who are unaware of what to look out for. Simply put, brands will label their product as natural or organic but in reality, will only use a small percentage of these natural or organic ingredients in their formulations.
Because of such practices, it’s important to read the ingredient labels of these products.
What to Look Out for When Searching for a Genuinely Organic Brand
Consumers should always check the back of the product and read all the ingredients on the label. Usually, organic products will state the type of certification they have. It is also good to take note of the following criteria to have peace of mind that the product is safe for you and the environment:
- Cruelty-Free (Products are not tested on animals)
- Vegan (Products do not contain animal by-products such as beeswax, carmine, honey, etc.)
- Free of nanoparticles, parabens, or other harmful or synthetic chemicals
The way the ingredients are listed tells a lot about how transparent the brand is – go for organic brands with labels and certifications, and those that list all its ingredients with transparency.
At Liht Organics (Living in Her Time), we seek to provide organic make-up that is not just safe and beneficial for your skin and body, but is also cruelty-free, vegan, and made with a high content of USDA-certified organic ingredients – for the guilt-free makeup experience you deserve.
About Liht Organics:
Officially launched in March 2019, Liht (pronounced as light) Organics was founded by Nerissa Low and promises award-winning organic makeup that is not just safe and benefical for your skin and body, and can also heal and improve your complexion with regular use.
Liht aims to provide a luxurious experience with every application. Its wide range of long-lasting, intensely pigmented, and ultra-nourishing makeup allows you to express yourself in every mood and season.
Liht also guarantees that you are investing in your long term health through the use of quality products made with a high percentage of USDA-certified organic ingredients, no nanoparticles or harmful chemicals, and are vegan and cruelty-free.